![History Made: A Detailed Examination of India’s First [Possible] Olfactory Mark](https://metaboard-assets.s3.ap-south-1.amazonaws.com/articles/article-1767945780727.webp)
History Made: A Detailed Examination of India’s First [Possible] Olfactory Mark
This blog examines India's first potential olfactory trademark. The Controller General of Patents, Designs, and Trade Marks’ decision on 21 November 2025, which permitted the advertisement of Sumitomo Rubber Industries’ tyres featuring a “floral fragrance/ smell reminiscent of roses applied to tyres”, marks a historic milestone for unconventional marks in Indian intellectual property law. This article explains and analyses this Order and the significance of the precedent it sets.



